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Tara Energy, founded in 2002 and headquartered in Houston, Texas, is a trusted electricity provider serving that’s a subsidiary of Just Energy Group. Tara offers a variety of flexible, competitively priced electricity plans, including fixed-rate, renewable energy, and "Nights Free" options. Customers benefit from same-day service availability, convenient online account management, and a refer-a-friend program that rewards both referrer and referee. With a commitment to transparency, value, and exceptional customer service, Tara Energy is dedicated to meeting the diverse energy needs of Texans.
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Updated August 18, 2025
If you’re not sure about Tara Energy, make sure to check out their leading competitors to confirm that Tara Energy is the right choice for you. These featured providers offer competitive energy rates which might fit your lifestyle and budget better.
Currently, the average rate for the plans from all other providers is 17.50¢ per kWh.
Please note: All rates above are accurate as of August 18, 2025 at 5:37 PM UTC. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your address above.
Below are some of the utility service areas and cities that Tara Energy serves:
AEP Texas : AEP Texas Central operates mainly in the southern part of Texas, while AEP North serves parts of western and central Texas. Cities supported include Abilene, Corpus Christi, Laredo, McAllen, San Angelo, and San Benito.
Oncor Electricity Delivery : Oncor Electricity Delivery covers west and north texas with cities like Dallas, Fort Worth, Irving, Plano, Arlington, Beeville, Midland, Odessa, Killeen and serves more than 13M Texans.
CenterPoint Energy : CenterPoint Energy primarily services the Houston area and surrounding areas.
Texas-New Mexico Power : Texas-New Mexico Power covers North Central Texas, Gulf Coast and West Texas including cities like Alvin, Clifton, Lewisville, Pecos, Fort Stockton, and League City.
Lubbock Power and Light : LP&L, which was established way back in 1916 cover's the city's 250,000+ residents. Became a de-regulated market in 2024 giving the people living in Lubbock the power to choose their own electric provider.
You can sign up for any Tara Energy plan through Gatby in less than five minutes. Once you have picked the plan that makes the most sense for your house, Gatby will submit the order through our integration to Tara Energy. While they would prefer a three day notice, Tara Energy can do same-day service start dates. Tara Energy and the local utility (TDSP) will coordinate to make sure service is started when you need it!